In its growth strategy over the last few years, the NOVIJEUX marketing department has continually implemented new products aimed at children.

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Novijeux aims to:

Raise awareness among 100,000 adults and children about the role of group games, and the benefits of toys for the motor, sensory, cognitive, creative, intellectual and social development of children.

Increase sales of Novijeux products by 20% and test four new products to enrich our current catalog.

Conclude at least 20 partnerships with constant buyers (members of the RCEE network).

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The products were selected on the basis of numerous criteria: ​

The possibility of playing with several people;

Their character, both creative and educational;

Their prices accessible to all budgets.

 

The products marketed by Novijeux are those of its sponsor company, Raoul Chagnon (www.raoulchagnon.com). From a small Quebec toy company established in 1940, Raoul Chagnon has become a large distribution network that offers a wide range of toy models and brands. Its two main branches in Saint-Hyacinte and Beloeil have become the place to find original products.